iPhone VS Samsung Galaxy | Battle of Handset Technologies

In today’s Modern and fast growing world Mobile phone is an essential element. It has become a main element in every human life. When we see around we will find out that there are more Mobile phones than of human being. In 1973 John F. Mitchell and Martin Cooper of Motorola Company has invented the first ever mobile phone which was very heavy (4.4 pound or 2.0 KG), and it was known as the first ever mobile phone of the world. After that in 1983 mobile phone was publically available in the market and then a wind is started in the whole world which was known as “MOBILE PHONE”.

After that many handsets have been launched throughout the time, many companies had start inventing mobile phone and they develop their own mobile industry.

Samsung is the Korean company Samsung was founded by Lee Byung-Chull in 1938 as a trading company and in the start it has made his name in the textile, insurance and security industries. It has entered in the industry of electronics in 1960’s. In 1987, founder and chairman, Byung-Chull Lee passed away and Lee Kun-He took over as chairman. In the 1990’s Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997.

The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung developed the ‘lightest’ mobile phone of its era. The SCH-800 and it was available on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. Now Samsung is the best mobile phone maker and seller in the market, the market share of Samsung is more than anyone in the world in mobile phone market.

But Samsung has a huge rivalry in the mobile phone market and that is the “iPhone”. It is a Smartphone’s line designed and marketed by Apple Inc. It runs Apple’s mobile operating system known as “iOS”. The first generation iPhone was released on June 29, 2007. The iPhone 1st-generation was a GSM phone and established design precedents, such as a button placement that has persisted throughout all releases and a screen size maintained for the next four iterations. The iPhone 3G added 3G cellular network capabilities and A-GPS location in their mobile phones. The iPhone 3GS added a faster processor and a higher-resolution camera that could record video at 480p and then iPhone has invented his numerous handsets in different time. The most recent iPhone models are the iPhone 6 and iPhone 6 Plus, which were released on September 9, 2014, and now the apple customers are waiting for iphone 7 which will be again a massive challenge for Samsung.

iphone vs samsung

Samsung and iPhone is giving tough time to each other from the past years. Each year both mobile companies launched their breakthrough handsets with unique qualities and features and then this handsets fought the battle with each other just to capture the market and generate revenue for their companies.

 

MARKETING MIX (4 P’S) COMPARISON BETWEEN SAMSUNG & iPHONE 

 

4 p’s of Samsung Galaxy:

PRODUCT:

The products are Samsung Smartphone’s such as the Samsung note series (galaxy note 1, note 2, note 3, note 4 or the Samsung galaxy series (galaxy s, galaxy s2, galaxy s3, galaxy s4, galaxy s5) and new products like galaxy alpha, galaxy curve, and galaxy A series. Benefits of Samsung in term of its

(1) Product

(2) Status

(3) Service

  • The quality of their product, its functions and user friendly interface with a simple home screens option and launcher.
  • The status of Samsung galaxy handsets are very high, the new launched handsets are quite high price with extra ordinary features recently Samsung has also launched fingerprint scanner in their handsets which has enhance the security option in their handsets.
  • Samsung is giving a good service to their customers, Samsung handsets have an international and local 1 year warranty, other than that in many major cities there are local trained people who provides a good service to their customers and the main plus point of Samsung has its parts are easily available in the market as compare to other mobile phones.

 

PRICE:

Samsung smart phones are one of the best in market, and are the market, leaders in terms of its quality features. Thus Samsung is using skimming price for these products and tries to get a high value in the start before competitors catch up. Ones the model is old or any competitor has launched a similar product, Samsung immediately drops the price and it generates more revenue because the same handset is now available in the low price so it also catches up the new customers. This is Samsung one of the most effective technique to drop the price after some time, as compare to the competitor’s in the market they launch the mobile with very high price but they don’t drop the price with the passage of time but Samsung drop the price after some time off launched mobile. Due to this technique this company has generate more profit then others.

 

PLACE:

SAMUNG works n two segments: Sales and service dealers, Modern retail and Distributors. S&S Dealers; they handle the key accounts for Samsung and are involved in corporate sales. The modern retail segments include large retailers of Samsung like in different cities and in different areas. Samsung handsets are easily available everywhere in the market and that is the main reason that it has many retailers and franchises in different areas of the world just to place their product everywhere in the market. Samsung being such a branded product, the retailers is bound to keep Samsung as an alternative for their customers.

 

PROMOTION:

Samsung uses multiple forms of promotions. Samsung as a company believes in pulling the customer to themselves through advertising but at the same time uses strong tactics to push the product to the customer through sales promotions. It gives many offers and discounts to its trade partners to motivate them to sell Samsung above competition. With such a strategy, Samsung’s brand is on the rise so that both, the pull as well as push strategy is working simultaneously in Samsung.

Samsung has widely used the TV commercials for their advertisement, before launching the cell phone they have shown ads on TV a month or a week before the launch. Currently Samsung is now using the moving mobile trucks with their handset advertising on the back which has create a most pleasant advertisement of the Samsung.

4 P’s of Apple’s iPhone:

PRODUCT

The IOS Operating System

  • People loved in the IPhone were access to the world renowned and just because of Apple iOS operating system.
  • Apple iOS operating system has fast Processing speed as compare to its competitor who slows down the bugs and slow movement of its handsets.
  • IPhone hardware was very much compatible with the software and the OS used to run smoothly. Thus the high quality processing speed also lend a hand towards the popularity of the product.
  • Apple store and exclusive apps, the apple store has half time more apps than of Google play store and the quality of iPhone store is much more good and high quality than of android one. One reason may be that iPhone developers are more high quality than of android developers and this is very tough job to develop and iPhone app than of android one.

PRICE:

PENETRATION PRICE

It is of higher price as compared to most phones in the market. IPhone charge very high for their handsets and they are known as the most highly cost mobile phone in the world. Samsung has recently introduced many phones to rival with IPhone. However, Apple customers are not budging and they are very much loyal to the Apple brand and to iPhone. Another interesting thing to observe in iPhone pricing policy is that it does not offer any type of discounts and the price of their handset is at the top all the time in the market.

 

PLACE:

The target of Apple iPhone is premium customers, hence it is found in A grade cities only.

In many famous cities there are special I-stores who sell only iPhone products and provide services related to iPhone. They are officially registered the apple company and the company provide the handsets and the pricing schedule to them. When Blackberry announced its exit from the handset market, IPhone did a corporate tie up with many CEO’s and manager who were using blackberry previously. So iPhone take over a major market share left over Blackberry and it was a plus point for apple that they capture the BlackBerry share first then of other mobile companies.

 

PROMOTION:

Above The Line

Whenever a new phone is being launched, be sure to see iPhone everywhere, on TV commercials and also on shops. Because they are targeting a premium segment or you can say a elite class, the presence of Apple iPhone is higher in the ATL (above the line) segment than in the BTL (below the line) segment.

Below The Line

For BTL (below the line) marketing, iPhone uses out of home advertising with hoardings and point of sale advertising in major retail outlets. It also uses various forms of sales promotions and exchange offers to lure in the customer via BTL marketing.

MARKET SHARE COMPARISON

Strong sales of Samsung’s new handsets Galaxy S6 and S6 Edge smart phones are helping the Samsung company reclaim its position as the top smart phone maker by sales because they are known as the most beautiful and advance feature handsets of the time, after Apple’s new iPhone 6 and iPhone 6 plus models put the two firms neck-and-neck late last year. But not everything is rosy for Samsung. The company’s profits from mobile devices dropped 57% year-over-year in the first quarter of the year. Meanwhile, sales of Apple’s iPhone are up 40% and accounted for nearly 70% of the Cupertino, Calif. Company’s profits in the last quarter. It’s no secret that rival smart phone maker Apple’s mega-successful iPhone 6 sales last quarter is adding to the pressure on the South Korean Samsung.

The Smartphone competition between the two companies is especially intense because of the annual back-to-back releases of each company’s flagship handsets. Every year both Samsung and iPhone release their innovative handsets. Apple typically releases new iPhone models in the fall, leading to an increase in Apple’s Smartphone market share and then a boost in Q4 revenue. Samsung’s new Galaxy S phones drop in the spring, with an immediate gain in market share before the sales show up in Q2 revenue.

iphone vs samsung galaxy

 

Who’s winning, Apple or Samsung?

It’s hard to say for sure, given that neither of the companies breaks down their earnings by product. But one thing is clear: the gap is definitely closing between Apple and Samsung, the latter of which has long been in its own league when it comes to global smart phone shipments. As shown in the chart above, Samsung’s market share has consistently taken sharp hits with each of Apple’s new iPhone (about a 5% drop each Q4 for the past the years), while Apple’s market share is hurting less and less with each of Samsung’s new Galaxy S phones (only a 2% drop in Q1 2015).

iphone vs samsung

Still, Samsung executives say they’re faithful in their newest smart phones. “Galaxy S6 sales have been going as well as expected, while demand for the Galaxy S6 Edge have been better than anticipated,” Samsung Vice President Park Jin-young said Wednesday on an earnings call. Park also said he expects the S6 to become Samsung’s best-selling handset ever and the symptoms are showing that it will be the best Samsung handset because the customers are very liking the model with its new design and features and when we see the market shares of Samsung company after the launch of galaxy s6, we see a clear high share of this company. If that prediction holds true, it could help Samsung keep its crown as king of market share a little bit longer, at least.

SAMPLE MARKET SURVEY COMPARISON OF SAMSUNG VS IPHONE

We have conducted a survey in the Peshawar area from different young university and college students about their choice between Samsung and iphone. We ask 60 students (boys and girls collectively) and we record different result and then we analyzed these tables given below:

peshawar,pakistan

we have conducted this survey in Peshawar so that we may found that what is the best choice of Peshawar people.

Gender

Frequency Percent Valid Percent Cumulative Percent
Valid Male 32 53.3 53.3 53.3
Female 28 46.7 46.7 100.0
Total 60 100.0 100.0

We asked the question that which Brand do you prefer, and we got:

 

Which brand do you prefer?
Frequency Percent Valid Percent Cumulative Percent
Valid Iphone 32 53.3 53.3 53.3
Samsung galaxy 27 45.0 45.0 98.3
3 1 1.7 1.7 100.0
Total 60 100.0 100.0

 

Then we asked separately about Samsung galaxy vs. iphone according to their specifications….

 

In first table we have asked about the price of iphone, that weather the price satisfy our demand or not?

 

Price of iphone?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 10 16.7 16.7 16.7
dissatisfied 9 15.0 15.0 31.7
Neutral 19 31.7 31.7 63.3
satisfied 18 30.0 30.0 93.3
highly satisfied 4 6.7 6.7 100.0
Total 60 100.0 100.0

 

In this table we have asked about the availability of iphone in their area?

 

Availability of iphone?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
dissatisfied 12 20.0 20.0 21.7
Neutral 14 23.3 23.3 45.0
satisfied 19 31.7 31.7 76.7
highly satisfied 14 23.3 23.3 100.0
Total 60 100.0 100.0

In this table we have asked about the design of iphone, ?

 

Design of iphone?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
Neutral 10 16.7 16.7 18.3
satisfied 23 38.3 38.3 56.7
highly dissatisfied 26 43.3 43.3 100.0
Total 60 100.0 100.0

In this table we have asked about the style of iphone?

 

Style of iphone ?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 2 3.3 3.3 3.3
dissatisfied 1 1.7 1.7 5.0
neutral 11 18.3 18.3 23.3
satisfied 19 31.7 31.7 55.0
highly satisfied 27 45.0 45.0 100.0
Total 60 100.0 100.0

 

In this table we have asked about the promotional campaign and advertising of iphone?

 

Promotional campaign of iphone?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 5 8.3 8.3 8.3
dissatisfied 8 13.3 13.3 21.7
neutral 20 33.3 33.3 55.0
satisfied 15 25.0 25.0 80.0
highly satisfied 12 20.0 20.0 100.0
Total 60 100.0 100.0

 

In this table we have asked about the battery life and stand by time for iphone.

 

Battery life of iphone?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 4 6.7 6.7 6.7
dissatisfied 9 15.0 15.0 21.7
neutral 19 31.7 31.7 53.3
satisfied 17 28.3 28.3 81.7
highly satisfied 11 18.3 18.3 100.0
Total 60 100.0 100.0

 

In this table we have asked about the resale value of iphone?

 

 

 

Resale value of iphone ?

Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 2 3.3 3.3 3.3
dissatisfied 12 20.0 20.0 23.3
neutral 13 21.7 21.7 45.0
satisfied 21 35.0 35.0 80.0
highly satisfied 12 20.0 20.0 100.0
Total 60 100.0 100.0

 

In this table we have asked about the status of iphone ?

 

Status of iphone ?
Frequency Percent Valid Percent Cumulative Percent
Valid dissatisfied 3 5.0 5.0 5.0
neutral 8 13.3 13.3 18.3
satisfied 23 38.3 38.3 56.7
highly satisfied 26 43.3 43.3 100.0
Total 60 100.0 100.0

In this table we have asked about the touch and their touch sensors of iphone.

 

Touch of iphone ?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
neutral 3 5.0 5.0 6.7
satisfied 18 30.0 30.0 36.7
highly satisfied 38 63.3 63.3 100.0
Total 60 100.0 100.0

 

In this table we have asked about the multimedia and its connectivity of iphone

 

Multimedia of iPhone
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 4 6.7 6.7 6.7
dissatisfied 5 8.3 8.3 15.0
neutral 14 23.3 23.3 38.3
satisfied 13 21.7 21.7 60.0
highly satisfied 24 40.0 40.0 100.0
Total 60 100.0 100.0

 

Then we asked about the Samsung Galaxy and the result was:

In this table we have asked about the price of Samsung galaxy phones?

 

Price of Samsung Galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 3 5.0 5.0 5.0
dissatisfied 5 8.3 8.3 13.3
neutral 18 30.0 30.0 43.3
satisfied 23 38.3 38.3 81.7
highly satisfied 11 18.3 18.3 100.0
Total 60 100.0 100.0

 

In this table we have asked about the availability of Samsung galaxy?

 

Availability of Samsung galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
dissatisfied 1 1.7 1.7 3.3
neutral 12 20.0 20.0 23.3
satisfied 20 33.3 33.3 56.7
highly dissatisfied 26 43.3 43.3 100.0
Total 60 100.0 100.0

In this table we have asked about the design of Samsung galaxy?

Design of Samsung galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 2 3.3 3.3 3.3
dissatisfied 2 3.3 3.3 6.7
neutral 23 38.3 38.3 45.0
satisfied 16 26.7 26.7 71.7
highly satisfied 17 28.3 28.3 100.0
Total 60 100.0 100.0

 

In this table we have asked about the style of Samsung galaxy?

 

Style of Samsung galaxy ?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 2 3.3 3.3 3.3
dissatisfied 1 1.7 1.7 5.0
neutral 18 30.0 30.0 35.0
satisfied 16 26.7 26.7 61.7
highly satisfied 23 38.3 38.3 100.0
Total 60 100.0 100.0

 

In this table we have asked about the promotional clomping of Samsung galaxy?

 

Promotional campaign of Samsung galaxy ?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
dissatisfied 6 10.0 10.0 11.7
neutral 15 25.0 25.0 36.7
satisfied 12 20.0 20.0 56.7
highly satisfied 26 43.3 43.3 100.0
Total 60 100.0 100.0

In this table we have asked about the battery life of Samsung galaxy and its stand by time for it?

Battery life of Samsung galaxy ?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 7 11.7 11.7 11.7
dissatisfied 5 8.3 8.3 20.0
neutral 20 33.3 33.3 53.3
satisfied 20 33.3 33.3 86.7
highly satisfied 8 13.3 13.3 100.0
Total 60 100.0 100.0

In this table we have asked about the resale value of Samsung galaxy?

 

 

 

Resale value of Samsung galaxy ?

Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 5 8.3 8.3 8.3
dissatisfied 10 16.7 16.7 25.0
neutral 20 33.3 33.3 58.3
satisfied 16 26.7 26.7 85.0
highly satisfied 9 15.0 15.0 100.0
Total 60 100.0 100.0

In this table we have asked about the status of Samsung galaxy?

Status of Samsung Galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 2 3.3 3.3 3.3
dissatisfied 4 6.7 6.7 10.0
neutral 22 36.7 36.7 46.7
satisfied 19 31.7 31.7 78.3
highly satisfied 13 21.7 21.7 100.0
Total 60 100.0 100.0

In this table we have asked about the touch of Samsung galaxy?

Touch of Samsung galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 1 1.7 1.7 1.7
dissatisfied 5 8.3 8.3 10.0
neutral 9 15.0 15.0 25.0
satisfied 26 43.3 43.3 68.3
highly satisfied 19 31.7 31.7 100.0
Total 60 100.0 100.0

In this table we have asked about the multimedia of Samsung galaxy?

 

Multimedia of Samsung galaxy?
Frequency Percent Valid Percent Cumulative Percent
Valid highly dissatisfied 4 6.7 6.7 6.7
dissatisfied 1 1.7 1.7 8.3
neutral 10 16.7 16.7 25.0
satisfied 14 23.3 23.3 48.3
highly satisfied 31 51.7 51.7 100.0
Total 60 100.0 100.0

 

CATEGORIES WISE COMPARISON

PRICE COMPARISON OF Samsung GALAXY VS IPHONE….

As we look to the graph the customer of Samsung galaxy is more satisfied from the price as compared to the iphone. Iphone shows 31% neutral, and 28% satisfaction from the price and on the other hand Samsung galaxy users shows 37% satisfaction and 30% neutral result.

Iphone price is high as compared to the Samsung galaxy and the other main reason is that Samsung drops the price of their handset after some time of release but iphone doesn’t drop the price quickly. That is why people show more satisfaction in case of Samsung galaxy and neutral result in case of iphone.

Iphone is only targeting the upper class people with very high price but Samsung show very much ranges so that people from every class they can buy a good handset.

AVAILIBILITY COMPARISON OF SAMSUNG GALAXY VS IPHONE

In this factor as we look into the Samsung galaxy users they have shown a great highly satisfaction from the availability as compared to less satisfaction of the iphone users. The reason is that the Samsung availability is user friendly you can get a Samsung handset easily in all shops in fact there are many local shops in the small are selling the Samsung handsets. On the other hand the availability of iphone is good enough but not so good so that they can compete with the Samsung galaxy use. The users of iphone found themselves in some difficulties to find the iphone handset easily in the market.

There are few sellers in the Peshawar market who are selling the new branded original iphone some of them are sitting in the BILOUR plaza and some in PAK BAKERS market, and on the other hand Samsung have many franchise and outlets of their handsets in Peshawar in different area and the small shops in sadder and firdous plaza also sale new branded Samsung galaxy model.

PROMOTIONAL COMPAIGNE COMPARISON OF Samsung VS IPHONE:

In this portion we have examine the promotional campaign of both the handset companies. As we look into the graph Samsung galaxy users shows highly satisfaction as compare to iphone neutral response.

Samsung from the very start is focusing on the advertisement and promotional campaign of their handset but as we look to the iphone we don’t have ever seen any of its promotional add of advertisement on the any sector of the are nor n the TV. Samsung has used strong promotional campaign of their handset, a week or two before the launching the model they have shown advertisement on the media and we have also seen many banners in the perspective area.

samsung promotional compaigne

In this sector Samsung has a huge expansion in advertisement as compared to the iphone. The reason that why iphone doesn’t have as many promotional campaign is that iphone is the foreign company and it has no official outlet in this city, this can a big and main reason for that.

DESIGNE COMPARISON OF Samsung GALAXY VS IPHONE:

In this portion we have analyzed the style of both the companies. As the graph is showing, iphone has strong highly satisfaction as compared to the neutral satisfaction of the Samsung galaxy.

The main reason is that Samsung galaxy handsets are mostly of the same style they have a back circle or rectangular camera with a speaker on its left side and on the lower side they have a micro phone area on the main screen side it has a main screen button on the lower side.

style comparison

On the other side iphone has the sleek and stylish design and the main thing that it has a beautiful bite apple logo which is the logo of Apple inc. different iphone models has different designs with some uniqueness that is why people like the style of the iphone more than if Samsung galaxy.

RESALE VALUE COMPARISON OF Samsung GALAXY VS IPHONE

In this portion we have analyzed the resale value of both the companies. As the graph is showing that the customers are showing more satisfaction from the resale value of iphone as compared to the Samsung galaxy.

The resale value of iphone is high as compared to the Samsung galaxy. The reason is that iphone has a unique and stylish design, people don’t buy iphone usually and on the other side galaxy users had almost same experience with every model so there is some uniqueness and more demand for a good condition iphone as compared to the used Samsung galaxy.

Another main reason is that In the market there are few sellers who are selling some refurbished Samsung galaxy handsets and there are huge quantity selling in the market. There are also some iphone refurbished handsets but as compared to galaxy their range is very less.

TOUCH COMPARISON OF SAMSUNG GALAXY VS IPHONE

As the graph is showing that the iphone users have more highly satisfied from the touch sensitivity as compared to the satisfied users of Samsung galaxy. The reason is that the Samsung has used the internally plastic screen for their handset which is called the “Gorilla Glass” and the iphone has used the original and fine Glass sheet for their handset.

Iphone has pure glass both on the front and on the back side of the handset while Samsung handset has only plastic glass on the front and the plastic or some lather material on the back.

touch comparison

From the use of pure glass by the iphone, their touch is more smooth and handy as compared to the Samsung galaxy. But it also have a disadvantage the pure glass is very much easily breakable while Samsung gorilla glass is non breakable easily.

BATTEY LIFE COMPARISON BETWEEN SAMSUNG GALAXY AND IPHONE

In this portion we have analyze the battery life and its consumption rate of both the companies. As the graph is showing that Samsung galaxy users is more satisfied from the battery life as compared to the iphone users.

The reason is that iphone has always a fix battery in their handsets, and on the other hand Samsung has high power removable batteries in their handset and when the battery of Samsung handsets is being slow the users can easily buy a new battery and change it for their better use.

battery life

But iphone has no removable battery it has a fix back area and the battery cannot be change. Iphone also uses a slow maH battery power while Samsung is using high power maH batteries. The new Samsung galaxy NOTE 4 has 3350 maH batteries with 3 days back up timing.

MULTIMEDIA COMPARISON BETWEEN SAMSUNG GALAXY AND IPHONE

In this last portion we have ask about the multimedia. As the graph is showing that both the users of galaxy and iphone is highly satisfied from the multimedia of both the handsets.

In comparison of multimedia we thing that Samsung has a much little bit more higher than that of iphone, because the connectivity of Samsung is higher than that of iphone.

multimedia comparison

Samsung handset usually connects with all data cables with the pc or laptop but the iphone has its own data connecting table.

Iphone has a Bluetooth and sharing problem. An iphone handset is only being connectable to another iphone not to the other handset while Samsung is connectable to all the handsets easily.

The new Samsung handsets also have some unique features like wireless remote that can control all the TV and projectors.

RECOMMENDATION FOR BOTH THE COMPANIES

Recommendation for Samsung

  • Samsung has huge market share as compared to iphone market. They should follow the same strategies they are following as to be in the market leader.
  • Samsung is increasing its battery life for consumers; this is a plus point for Samsung to attract the market share, and those people who don’t like the smart phone just because of the battery life.
  • We recommend to Samsung galaxy that now this is the time that they should change literally their cell phones design, every time a new cell have the same round or rectangular shape. So people get bore of their design.
  • Coming towards the accessories that Samsung gives with every smart phone. We recommend that Samsung should focus on these area, they should enhance their hands free and charger for more reliability and for more long lasting time.
  • We recommend to Samsung that in coming new handset they should use the proper steel case on the sides in place of the plastic material.

 

Recommendation for Iphone

  • We recommend to iphone users that they should use some protective glass material in their handsets, because they are using the pure glass which is very much unprotected and can be cracked easily.
  • This is the time that iphone has to enhance its battery life because they are using very low maH batteries, which has very short backup time, so iphone should focus on this area
  • We recommend that iPhone should now change the inside theme of their devices. All the iPhone, iPads, iPhone touch have the same interface there is no difference in the interface of iphone 3g and iphone 6 plus.
  • Iphone should also increase the random access memory (RAM), Samsung is going to launch the 4GB of (RAM) in near future, but the has introduced the 2GB (RAM) only in iphone 6-plus model not in even iphone 6. The same case with the camera.
  • Finally, we recommend to iphone that they should compromise with the price. They are charging very high price for their products and they don’t fall the prices with the passage of time. This should be a negative factor for their company.